About Us

Located in Toronto's Distillery District, Gilding the Lily carries items from celebrity stylist Annie Jagger’s favourite designers.
To gild the lily is an old English term that literally means to dip a lily in gold. It’s the idea of taking something beautiful and embellishing it so it’s even more striking - a task that Los Angeles-based celebrity stylist Annie Jagger has made her life’s work. At Gilding the Lily in Toronto, Jagger invites you in for champagne and surrounds you with gorgeous things to gift or to treasure for yourself. Think fine jewelry, Himalayan candles, rare handbags, crystals and her own vintage finds.
Inspired by classic films and iconic personalities like Edie Sedgwick, former Vogue Paris editor-in-chief Carine Roitfeld, Grace Coddington and Kate Moss, Annie Jagger has styled Hollywood’s most beautiful people since 2001.

Her client list includes Vanessa Hudgens, Ashlee and Jessica Simpson, the Kardashians, January Jones, Eva Longoria, Nicole Richie, Kate Mara, Anna Faris, Emmy Rossum, Jamie Foxx, Kristen Stewart, Robert Pattinson, Matt Damon, Matthew McConaughey, Jon Hamm, Bradley Cooper and the late Brittany Murphy and Paul Walker to name a few. Her work has also been featured in Italian Vogue, W, InStyle, Marie Claire, Jane, People, Rolling Stone, ELLE, GQ, The New Yorker and The New York Times.

At Gilding the Lily, her first retail venture, Jagger’s discerning eye and downtown chic sensibility is finally in reach for those not on the silver screen.
Nestled in Toronto’s historic Distillery District, Gilding the Lily’s atmosphere is both cozy and luxurious, both feminine and rock and roll. Using contrasting elements like barn board and gilded wallpaper, Jagger’s signature style ethos comes to life in the store. Shoppers are encouraged to relax on the couch, flip through an art book and enjoy a coffee while they peruse.
Gilding the Lily carries accessories by Annie Jagger’s favourite jewelry designers from Los Angeles and around the world, including Jacquie Aiche, Gara Danielle, Rona Pfeiffer, Carbon and Hyde, and Smith + Mara. It addition to its large selection of fine jewelry - ranging from $50 to $7500 - the store offers a rotating selection of special housewares like fur throws and pillows, handbags by designers like Simone Camille and Janessa Leone, and hats by Gladys Tamez Millinery.